Notes on working for yourself.

Practical ideas on getting found, building trust, and getting hired — written for experts working under their own name.

How to write a professional bio that actually converts

Most expert bios list credentials. The best ones sell outcomes. A step-by-step guide to rewriting your bio so prospects book a call.

Social proof is the fastest way to earn trust with new clients. How to ask for, collect, and display verified reviews that actually win work.

Google is no longer the only game in town. How to make ChatGPT, Perplexity and other AI assistants recommend you by name when clients ask.